THE IDEA
The Influence Club was an online and in-person social networking platform built to help ease the isolation of minority groups within the corporate culture. The technology was white-labeled and sold to Lehman Brothers Bank.
CREATING PROFILES
We designed an internal application that mirrored the company’s intranet (fonts, colors, logos, images) that could be hosted on local servers for data security.
The software used features from Facebook that enabled users to create profiles including details on interests and hobbies, as well as, location and department. This would enable staff to connect and build relationships with like-minded colleagues across departments and countries.
Building an INTRANET before there was the INTERNET as we know today.
BUILDING COMMUNITY
The system was structured around an events-based culture both in person and online. Internal events were organized by the company to bring diverse groups together. Members could sign up for events through the system, see who was attending, and connect pre/post the event to further build relationships.
All past events were stored in the system making it easier to remember who you connected with where and when with a visual profile.
The company could also post and store relevant news, categorized by topics, to further educate staff on various issues and create discussions to help build community and inclusion..
