Eat4Art
Covid-19 drastically changed the landscape for arts organizations. Institutions that relied on a model of ticket sales, advertising, and donations broadly focused on a local market. The arts were forced to find different ways to connect with new audiences and raise money to generate revenue on a local AND now global scale to survive. This was the inspiration behind Eat4Art.
INTRO
Food & entertainment are natural partners in the live events business. The typical food & beverage spend of an event goer will surpass the spend of a ticket for the event. So why not use food to fundraise for Art?
Eat4Art connects global food & beverage partners to the arts through customized fundraising campaigns. We managed to connect with world’s leading brands, including Uber, DoorDash and Grub Hub. encouraged audiences to support the arts simply by eating and drinking.
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PROJECT HIGHLIGHTS & FEATURES
DATA CAPTURE AND PROCESS AUTOMATION
Created an online form to qualify opportunities and further identify mutual benefits in working together. Automated email responses based on form answers, enabled us to manage high volumes of inquiries while ensuring service throughout the customer journey. Legal processes were automated to save time using an online CLICK WRAP acceptance of privacy policies, site terms & conditions, and commercial terms.
PRIVACY POLICY & SITE TERMS
Designing and drafting privacy policies and site terms are critical in any online business that captures data, with different rules and regulations often varying by country. Fortunately, there are a number of templates that can be used as starting points, which made the process a little easier; however, still a fundamental component to the Eat4Art business.
COMMERCIAL MODELLING
Covid was a desperate time for many arts organizations, struggling to generate revenue without any live events. Audience engagement, often localized, needed to expand to new markets and new ways in an attempt to raise money. Our process was to connect organizations to corporate partners in an affiliate marketing model, similar to Amazon Smile and YouTube but with higher revenue due to the quality and loyalty of audiences.
DIGITAL CAMPAIGNS
Multiple campaigns were designed for various social media channels such as Facebook, Instagram & YouTube, using specific sizes, colors, and media (ie. static image vs. video) tailored to each channel, audience demographic, and content being broadcasted.
