THE CONCEPT
Bringing together some of the most powerful influencers through social media and live events to raise awareness of global issues to drive social change.
In this modern age, social media has become an incredibly powerful tool to communicate information. However, there is now so much noise in this digital world making it difficult to get attention. By coming together, united as one network and one voice, we can bring back the spotlight, cut through the noise and raise awareness of global issues to drive social change.
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THE IDEA
Project Discovery & Build
The world has changed from the days of traditional media communication which included television advertising and print media as many younger generations now stream filtered content.
With community institutions declining in attendance across parts of North America, and parents trying to balance work and family life, less time is spent discussing serious issues that could have a massive impact on our lives, like Climate Change, motivating actions, and driving change.
The intentions behind the Influence platform are philanthropic in nature to capture different audiences across multiple platforms to drive awareness of serious global issues through influencers.
That said, the influencer marketing industry is worth $13.8 billion.
There is a great article on how this works which can be found here
Influence is a work in progress.
